If you’re dying to be the next Malcolm Gladwell, or dying to give a dazzling TED talk, or just dying every time you have to stand up in a room and pitch your life’s work…

This course might be up your alley

Because the secret to powerful, effective storytelling?
It’s not fancy words and Twitter threads. It’s definitely not that new AI chatbot plugin. It’s not smoking butts and pounding stale coffee. It’s not even memorizing every word and gesture and then trying desperately to not sound like a robot when you finally get onstage.

Being a Flow based storyteller
comes down to The Three Ps

Priming

What you do to drop into a peak state of creativity and presence.

Whether that’s for a deep dive morning writing session where you crank out 5000 words, or stepping onto the biggest stage of your career and get a standing ovation from 5000 people.
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Plot

It’s the scaffolding of our lives. We literally live within and through stories.

When you get your plot structure right you can move mountains. When you get it wrong you lose people midway. But dialing your plot to its essentials takes skill and practice.

Process

The way you go from blank page to a tightly structured narrative that changes the world.

No writer’s block. Simple chunks of 6 page stories that take you from an elevator pitch all the way to a turn key 75,000 word book.
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We don't rise to the occasion, we sink to our training. So the only solution for effective leaders these days? Hope for the best, and train for the worst.

The world isn't getting any simpler, and the tools to keep up are becoming outdated faster than ever.

You used to win playing Battleships with your dad.

Today you're playing Call of Duty with the world. (and you just got smoked by a kid in his bedroom halfway around the world ;)

The old models aren’t any good for predicting and controlling what’s coming––they're too slow and clumsy to respond.

How would I know about any of this?

Words, written and spoken, have always been at the center of my life.

I learned from some of the best, studying under a National Book Award winning poet, a two-time Pulitzer finalist, and a MacArthur Genius.

Then I got to hone those skills by sharing them with others.

Spending over a decade teaching undergrads and A.P. students best practices in clear academic writing. Forensic-level revisions to make things sing.

A labor of love that once I’d experienced as a student, felt obliged to share as a teacher!

Then, investing another decade coaching CEOs on strategic narrative for their companies and keynotes. And advising the biggest marketing agencies in the world.

Responsible for tens of millions in revenue and capital raised. Writing two global bestselling books, (one of which was nominated by Harper Collins for a Pulitzer in non-fiction) and ghost-writing a New York Times bestseller.

And along the way winning standing ovations and “best talk of the conference” around the world.

Whether speaking or writing, the process is exactly the same.

And it doesn't require memorizing every word and gesture and then trying desperately to not sound like a robot when you finally get onstage.

So in this course, I’m going to share for the first time how it all fits together into one simple, flexible system that lets you permanently level up as a communicator.

Because at the end of all the proverbial days, it doesn’t matter what your chosen medium or professional identity is:

Success all comes down to our ability to tell stories that move people to action. That's it!

Whether you’re a leader rallying the troops through a downturn, or you’re pitching your editor on a new book, or you’re trying to change the world from a stage, we’re always telling stories, and we’re always trying to galvanize people into action.

Craft Your Wireframe
‍for Any Occasion

Most people think speaking is a completely different skillset to writing, pitching, or even negotiating, but in reality they all source from the same place.

Whatever you are communicating to others, you are sourcing from a core idea

And to be most effective, you want to refine that idea so it can change shapes whether you're on stage, on camera, or hitting send on the first draft of your book.

How does The Power of Story work?

Live Weekly Content & Exercises

You'll join weekly 60-90 minute Zoom calls with Jamie for the storytelling training.

In addition to the core content, we'll share book lists, readings, plug and play templates, and checklists.

Create Your 20 Slide Wireframe

By the end of the course, you'll have a functional deck that you can use to deliver:

A 3 min elevator pitch, a 15-20min TED talk, an hour long keynote, and compelling book proposal for a dialed 60-75,000 word book.

Spot Coaching on Your Work

Jamie will provide direct feedback on your ideas and communication, helping you refine your voice, strengthen your narrative, and overcome creative blocks.

It's real-time support to ensure you make consistent progress on becoming a great speaker and writer.

Whether you’re in the hot seat or in the peanut gallery, these unscripted edit sessions are where the magic happens.

Focused Writing Groups

Writing is typically a solo activity – but learning to write is better together.

You can meet each week and workshop your material with other industry experts and peers.

And you’ll get better at hearing your own words by listening to (and editing) others.

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In This Course,
You Will...

Build Your Story Once,
Use it Every Time

Pitches, presentations, books, blogs, and podcasts. You’ll create a flexible story wireframe to take any shape you need – from 3 min pitch to full length book. All without frantic rewrites or staying up all night to build a custom version.

Present At Your Best
At Any Moment

Learn the tools to give a top-rated keynote any time – if you’ve got 30 minutes to prepare, we’ll show you how to nail a coherent talk that delivers. We don’t all have the luxury of 6 months notice – most of our opportunities show up for those brave enough to say “yes!”

Never Lose Your Place

We’ll teach you how to build a Memory Palace (hiding in plain sight) – right there in your keynote slides! Never wonder about your speaker’s notes or memorizing lines again. Be 100% present to your audience, and connect to them in the moment.

Become a Storytelling Expert

Discover the Three Key Frameworks so you know exactly what to say and how to say it. You'll know exactly how to craft memorable, influential narratives. First time, every time. You’ll cut your prep time in half, and double the effectiveness of your messaging.

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The Curriculum: What's Inside?

WEEK 1

Create Your Elevator Pitch

You'll craft a compelling and concise elevator pitch, optimizing for resonance with your audience. Whether raising money, giving a talk, or building your brand, your pitch is the first step to inspiring others into action (including saying “yes” to you!).

WEEK 2

Your Go-To Wireframe

You'll add structure to your narrative through clear wireframes to reference, remember and build on your core ideas. This compresses your points in a way that you'll never forget – boosting your confidence on stage and clarity of your message.

WEEK 3

Write Your 500-Word Narrative

This week, you'll write a 500-word narrative that marries logic and emotion. Using the frameworks you've built, you'll craft a concise story that weaves together your big idea, supporting points, and vivid storytelling. This becomes the foundation for your TED Talk, presentation, or written work.

WEEK 4

Polishing Your Narrative with Visual Aids

Now you’ll bring visual elegance to your clear structure. You’ll sharpen your key points and enhance the emotional impact. Through savvy slide deck design and compelling visuals, you’ll be ready for seamless delivery and audience resonance.

WEEK 5

The Carpentry Method

Here, you’ll learn to work in stages – from blueprints and foundations to framing and finishing. You’ll balance creativity and structure and overcome common pitfalls. We’ll also cover stage presence, memory cues for slides, managing nerves, maintaining energy and handling feedback live.

WEEK 6

Mastering Storytelling and Pitching

To close, we’ll run proven frameworks over your work like the Three-Act Structure and Pixar Method. We’ll do final presentations with live feedback throughout – so you can improve your pitch in real time. Nothing like the fire of training with an audience to hone your craft, and you’ll get invaluable feedback to make your story sing.

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Your Instructor: Jamie Wheal

Founder, Flow Genome Project

Author, Stealing Fire & Recapture the Rapture

Jamie is an expert in peak performance and leadership, specializing in neuroanthropology, the intersection of culture, biology and psychology.

He has advised the U.S. Naval War College, U.S. Special Operations Command, Britain’s Sandhurst Royal Military Academy, the athletes of Red Bull and Nike, and the executives of Google, Goldman Sachs, Deloitte, Cisco, Facebook and Disney. His work and thought leadership has been covered in The New York Times, Financial Times, WIRED, Entrepreneur, HBR, Forbes, INC, & TEDx.

Jamie's talks and podcasts on Youtube have accumulated millions of views.

A bit about the impact on culture
Jamie's words have had...

"A beautifully written, must-read for anyone interested in living up to their full potential."

Peter Diamandis

Founder, X Prize

"A wonderful job of balancing the promises, perils, and how-to prescriptions of engineering peak states such as 'flow'."

Tim Ferriss

Entrepreneur, NY Times Best Selling Author & Host of The Tim Ferriss Show

“A savvy, intriguing and novel roadmap to self-renewal. And it’s packed with literary, cultural, historical and biological references as well. You won’t forget this gem––it’s a fascinating read.”

Dr. Helen Fisher

‍Senior Research Fellow, The Kinsey Institute

“Meticulously researched and innovatively conceptualized... a manual to getting more: out of your body, your mind, and your happiness.”

Neil Strauss

NYT best-selling author

“A book on the biggest sort of thinking, written by an author with an eye for what matters, an ear for story and a mind for the sublime."

David Eagleman

Neuroscientist at Stanford

"[Stealing Fire] is an excellent book on the power of meditation and alternate states of consciousness on performance."

Joe Rogan

Host, The Joe Rogan Experience

Who is this not for?

You’re curious but not committed to actually writing or speaking.

A prerequisite is that you have, or are able to select a real world deliverable that you need to ship/share/publish within the next twelve months.

You’re yearning to write the Great American Novel.

We won’t be covering fiction, dialogue, and character development.

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You’re an “artiste” who insists that any structure and process cramp your innate creative flow.

We 100% feel you, but we subscribe to the sonnet/haiku model where constraints increase creativity, rather than stifle it. Give it a go, we bet you’ll love it!

You’re not up for/open to laser-focused feedback and revision.

As Terry Tempest Williams wrote, “your first draft is something you hate, and keep revising until you don’t.” Or as Faulkner (supposedly) said, “murder your darlings!”
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Frequently Asked Questions

Is this online?

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Yes! This course is entirely online – you can participate from anywhere in the world.

Who else will be in the class?

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You'll meet other leaders, speakers, and writers passionate about crafting compelling stories to inspire others.

How much time will it take?

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We designed this course to to fit into your busy schedule, with approximately 1 hour of live sessions per week and recommended 1 hour of writing practice per day.

I'm writing a book, does this apply to me?

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Absolutely. This course will help you shape your book’s narrative and ensure your message resonates deeply with your readers.

I'm not writing a book, does this apply to me?

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Yes! Whether you're speaking, leading, or writing, the techniques we teach are applicable to any medium.

APPLY FOR THE POWER OF STORY

The Power of Story

The Power of Story

This course might be up your alley

The Power of Story

Strategic Narrative for Speakers, Leaders and Writers

Over 6-Weeks, Learn to Craft Compelling Narratives So You Can Build An Audience, Launch Your Book or Give a Top Rated Keynote

We don't rise to the occasion, we sink to our training. So the only solution for effective leaders these days? Hope for the best, and train for the worst.

How would I know about any of this?

What is The Power of Story?

Your wireframe then
unpacks like nesting dolls –
you'll be ready for any project